Skip to content

97 Alice Mah – unpicking plastics propaganda

Circular Economy Podcast 97 Alice Mah - Unpicking plastic propaganda

In this episode, Catherine talks about plastics, a familiar circular economy topic, with someone from less familiar background…

Alice Mah is Professor of Sociology at the University of Warwick, in the UK, and she’ll help us unpick the propaganda about plastics and their role in a circular economy

Catherine came across Alice’s work when IEMA’s Transform magazine interviewed her about her latest book, Plastic Unlimited: How Corporations are Fuelling the Ecological Crisis and What We Can Do About It. (IEMA is the Institute of Environmental Management and Assessment.)

Alice unpacked some of the ways the plastics industry is trying to improve our perception of plastics, including how it tries to reframe the circular economy as a recycling issue. She highlighted other worrying aspects of how the petrochemicals industry is operating, and we’ll hear some of those.

Alice Mah holds a PhD in Sociology from the London School of Economics and was Principal Investigator of the large-scale European Research Council project “Toxic Expertise: Environmental Justice and the Global Petrochemical Industry” from 2015-2020. Her research focuses on environmental justice, corporate power, and the politics of green industrial transformations. Her next book the is Petrochemical Planet: Multiscalar Battles of Industrial Transformation.

In today’s conversation, Alice  helps bust some myths around plastics and their potential role in a circular economy…

Myth #1 Plastics can support a Net Zero economy

Myth #2 Plastics are safe – in other words, it’s wrong to link plastics to health issues

Myth #3 Plastics are essential for our quality of life

Myth #4 Exporting plastic waste to low-income countries helps the country, and/or the local people, create value from that plastic

Myth #5 Plastic recycling can play an important role in the circular economy.

Podcast host Catherine Weetman is a circular economy business advisor, workshop facilitator, speaker and writer.  Her award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.  Catherine founded Rethink Global in 2013, to help businesses use circular, sustainable approaches to build a better business (and a better world).

Stay in touch for free insights and updates… 

Read on for a summary of the podcast and links to the people, organisations and other resources we mention.

 Don’t forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for “circular economy” in your favourite podcast app.  Stay in touch to get free insights and updates, direct to your inbox…

You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes, links and transcript delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences.

Links we mention in the episode:

About Alice Mah

Alice Mah is Professor of Sociology at the University of Warwick. She holds a PhD in Sociology from the London School of Economics and was Principal Investigator of the large-scale European Research Council project “Toxic Expertise: Environmental Justice and the Global Petrochemical Industry” from 2015-2020.

Her research focuses on environmental justice, corporate power, and the politics of green industrial transformations, which are the subjects of her two most recent books: Plastic Unlimited: How Corporations are Fuelling the Ecological Crisis and What We Can Do About It (Polity, 2022) and Petrochemical Planet: Multiscalar Battles of Industrial Transformation (Duke University Press, forthcoming).

She is the author of Industrial Ruination, Community, and Place, winner of the 2013 BSA Philip Abrams Memorial Prize, Port Cities and Global Legacies, and (with Thom Davies) Toxic Truths: Environmental Justice and Citizen Science in a Post-Truth Age.

Interview Transcript

Click here to open the transcript…

Want to find out more about the circular economy?

If you’d like to learn more about the circular economy and how it could help your business, why not listen to Episode 1, or read our guide: What is the Circular Economy

To go deeper, you could buy Catherine’s book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business. This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy.  Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. 

Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts.  Or send us an email

Podcast music

Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’.  Or, follow them on Twitter.

Ep27 Chris Hellawell Edinburgh Tool Library

Episode 27 Chris Hellawell – Edinburgh Tool Library

Chris Hellawell is founder and director of Edinburgh Tool Library, which works like a lending library, sharing tools rather than books. Chris is passionate about the concept of sharing as a way to tackle the climate crisis, and also as a way to save money, and to build social connections in communities. By sharing, everyone is richer. The Edinburgh Tool…
Ep 25 Geoff van Sonsbeeck Baukjen

Episode 25 Geoff van Sonsbeeck – Baukjen

Geoff van Sonsbeeck is the Co-Founder and CEO behind the direct to consumer womenswear brands BAUKJEN and ISABELLA OLIVER, and has been at the forefront of the slow, sustainable fashion movement for over 15 years. We talk about how the two brands are building on their durable and timeless design ethos and evolving a range of circular practices. These include…
Ep 24 Steve Haskew of Circular Computing

Episode 24 – Steve Haskew of Circular Computing

Remanufacturing is one of the circular economy strategies that helps us keep products, components and materials ‘in the system. It means we can have high-quality, reliable products and equipment with pretty much the same performance as a new version – and costing significantly less – for the customer, society and our environment. In today’s episode, I’m talking to Steve Haskew…
Ep23 Andy Bownds Eco Brixs

Episode 23 Andy Bownds – Eco Brixs

EcoBrixs Mission is "To create green, environmentally friendly, sustainable solutions to lift people out of abject poverty in Uganda”, and it does that by giving trash – waste plastic – a value. That means anyone in the community can recycle. Eco Brixs started out in 2017. Frustrated with the lack of waste management systems in Masaka, Andy Bownds and his…

Leave a Reply