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Joel Tasche founded CleanHub, a Berlin-based company that provides a scalable solution to plastic pollution. CleanHub connects coastal communities to proper waste collection in places where that doesn’t exist, at the same time creating safe and dignified jobs. Brands can support the mission by funding the collection of waste that otherwise wouldn’t be collected. CleanHub accepts ALL types of plastic – not just the stuff that’s easy to turn into value. CleanHub’s AI technology tracks the entire process from collection to disposal, ensuring transparency. It’s verified by TÜV SÜD according to ISO standards
Joel’s mission was sparked by a love of the ocean. As a traveler and surfer, he witnessed firsthand the heartbreaking reality of plastic pollution, everywhere he went. Whilst disheartened, Joel resolved to dedicate his working life to keeping plastic out of the sea. Many doubted he could make a difference. Fast forward to today, CleanHub has collected over 9 million kgs of plastic waste and partnered with more than 300 brands, helping them reduce plastic and collect more plastic than they use.
Whilst we see images of ocean plastics, beach plastics and landfills, we’re perhaps less familiar with the dreadful working conditions of those trying to earn a living by collecting and sorting the waste. Resolving this is at the heart of CleanHub’s mission, and we’ll more about how it does that.
Joel also talks about the complexities of plastic waste collection, how to scale new ventures, and how keeping ethics at the heart of your business really helps bring everyone along with you.
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Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
Links for our guest:
- Website: https://www.cleanhub.com/
- LinkedIn: https://www.linkedin.com/company/cleanhub/
- Instagram: https://www.instagram.com/cleanhub.io/
- YouTube: https://www.youtube.com/@cleanhub_official
- TikTok: https://www.tiktok.com/@cleanhub_official
- Joel Tasche on LinkedIn: https://www.linkedin.com/in/joeltasche/
Guest bio
A love of the ocean led Joel Tasche to start CleanHub. As a traveler and surfer, he witnessed firsthand the heartbreaking reality of plastic pollution. It was everywhere. Disheartened but motivated, Joel resolved to dedicate his working life to keeping plastic out of the sea. Many thought it was impossible and doubted he could make a difference. Fast forward to today, CleanHub has collected over 9,000,000 kgs of plastic waste and partnered with more than 300 brands, helping them reduce plastic and collect more than they use.
Founded in 2020, CleanHub is a Berlin-based company that provides a scalable solution to plastic pollution. They connect coastal communities to proper waste collection where it didn’t exist before and create safe and dignified jobs in local communities. Brands can support the mission by funding the collection of waste that otherwise wouldn’t be collected. CleanHub’s AI technology tracks the entire process from collection to disposal, ensuring transparency. It’s verified by TÜV SÜD according to ISO standards. For more information, visit www.cleanhub.com.
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Podcast music
Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter.
