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Catherine Weetman shares a bit of her backstory, including why she ditched her corporate career to help businesses get clear on how going circular is better for people, planet AND profit:
Today’s episode is a bit different – Peter Desmond, who has been a great mentor and supporter over the last five years, was encouraging me to tell people a bit more about me and how I came to do this – my ‘why’, if you like.
I was feeling really uncomfortable talking about my story, and then fate stepped in to lend a hand… someone I’m a big fan of – Sarah Archer – invited me to be a guest for her very popular Speaking Club Podcast.
Sarah Archer is a speaking and marketing coach, writer, comedian, performer, and ex-HR Director. This mix means she is uniquely qualified to teach us how to create content that makes our audience stop, engage and fall in love with our message.
Sarah is on a mission to show authors, experts, coaches and aspiring change makers how to create a signature talk that uses stories – in a way that aligns to your values and without losing your personality! I’m trying to make more impact with my talks, and Sarah’s been helping me out with that.
In this episode, you’ll hear Sarah’s interview with me, asking what sparked my interest, why I decided to call time on my corporate career and go all-in with helping people shift towards the beautiful, fair, regenerative future that we know is possible.
Podcast host Catherine Weetman helps businesses use circular, regenerative and fair solutions to do better, with less.
Stay in touch for free insights and updates…
Read on for more on our guest and links to the people, organisations and other resources we mention.
Links we mention in the episode:
- A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) and you can use discount code CIRCL20 to get 20% off. It’s available in paperback, ebook and Kindle. If you buy it from online sources, make sure you choose the new edition with an orange cover!
- Sign up to get the podcast player and shownotes for each new episode emailed to your inbox
Sarah Archer Social Media & Website Links:
- Signature Talk Masterclass: https://www.saraharcher.co.uk/masterclass
- Website: https://www.saraharcher.co.uk
- Podcast: https://www.thespeakingclub.com
- Linked In: https://www.linkedin.com/in/saraharcher15/
- Instagram: https://www.instagram.com/saraharcher15/
- Twitter: https://twitter.com/SarahArcher15
Books, organisations and people we mentioned…
- Sense and Sustainability by Ken Webster and Craig Johnson https://www.goodreads.com/book/show/7522358-sense-and-sustainability
- The Wicked7 Project: As the world faces a growing number of existential challenges, our governments and institutions are failing us precisely at the moment we need them most. What if we could come together to work on identifying and developing public, common-good solutions to the world’s most urgent wicked problems? https://www.wicked7.org/about/
- Peter Desmond https://www.linkedin.com/in/peterdesmondce/
- African Circular Economy Network https://www.acen.africa/
- Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts (2008), by Carol Tavris and Elliot Aronson https://www.amazon.com/Mistakes-Were-Made-But-Not/dp/0156033909/
- Mark Steel – on BBC Radio 4 with Mark Steel’s In Town https://www.bbc.co.uk/programmes/b00rtbk8/episodes/guide
Catherine was interviewed by Sarah Archer…
Speaking is the most powerful marketing and motivational tool, and we use it everywhere in business, from pitches to presentations … but people often make mistakes that can sabotage their success, and that’s what Sarah Archer helps you avoid, so that you can get more success when you talk.
Sarah is on a mission to show authors, experts, coaches and aspiring change makers how to create a signature talk that uses stories to get more compliments and conversions. This is so that you can have more impact, invitations and income as a speaker – in a way that aligns to your values and without losing your personality!
Sarah is a speaking and marketing coach, writer, comedian, performer, ex-HR Director, and host of The Speaking Club Podcast, (which is in the top 1.5% of podcasts and in over 190 countries). This mix means she is uniquely qualified to teach you how to create content that makes your audience stop, engage and fall in love with your message.
Interview Transcript
Click here to open the transcript…
If you’re new to the circular economy, you might like the ‘getting started’ playlist. There’s also an interactive podcast index, making it easy to find episodes on each of the key circular economy strategies or for a specific market sector. And to dig deeper, please check out Catherine’s award-winning A Circular Economy Handbook, published by Kogan Page.
Please follow the Circular Economy Podcast and let us know what you think on LinkedIn, and if you love this episode, please leave us a review wherever you listen, or send an email…
