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Fashion: from fast and forgettable to slow and sustainable – why purpose-driven brands like Baukjen and Isabella Oliver are choosing circular strategies

Will fast fashion survive the coronavirus lockdown? Big brands are cancelling orders and treating their suppliers as disposable. The time is right for slow, sustainable and circular fashion. We go behind the scenes to look at how the Baukjen and Isabella Oliver brands take a different approach, with beautiful, timeless designs and ethical, more sustainable production. We examine the brands’ circular and partnership approaches through the lens of Permaculture.

Circular Economy Podcast Episode 25 Geoff van Sonsbeeck - Baukjen

Episode 25 Geoff van Sonsbeeck – Baukjen

Geoff van Sonsbeeck is the Co-Founder and CEO behind the direct to consumer womenswear brands BAUKJEN and ISABELLA OLIVER, and has been at the forefront of the slow, sustainable fashion movement for over 15 years.
We talk about how the two brands are building on their durable and timeless design ethos and evolving a range of circular practices. These include takeback schemes, resale, and rental. Baukjen is also switching to more sustainable fabrics – even moving away from organic cotton.
We also discuss how consumer attitudes are changing, including the growing interest in fashion rental.

semi-circular strategies for sustainability

Semi-circular strategies

You’re probably noticing the growing interest in the circular economy – but what on earth are ‘semi-circular’ strategies? We unpack what podcast guest Steve Haskew meant by ‘semi-circular’ and look at why semi-circular strategies are a sustainable step in the right direction.

Circular Economy Podcast Ep 24 Steve Haskew of Circular Computing

Episode 24 – Steve Haskew of Circular Computing

Remanufacturing is one of the circular economy strategies that helps us keep products, components and materials ‘in the system. It means we can have high-quality, reliable products and equipment with pretty much the same performance as a new version – and costing significantly less – for the customer, society and our environment.
In today’s episode, I’m talking to Steve Haskew of Circular Computing, which remanufactures high-quality top-brand laptops, including Dell, HP and Lenovo. They are certified carbon-neutral, with performance tested as providing 97 per cent compared to a new model.
Circular Computing has been remanufacturing since the 1990s, and provides laptops to education, public sector and even direct to consumers. Every machine goes through a 100+ point-check, any worn components are replaced and selected components are upgraded to give them a performance boost.
The company now has over 250 staff and remanufacturing capacity of up to 10,000 units each month. We talk about the customer value proposition, and how remanufacturing is different to second-use products.

Transforming plastic waste into social value

Across Africa, and much of the world, end-of-use plastic is not collected for proper recycling. Instead, it is burnt; ends up in drains, sewers, fields and rivers; or in unprotected landfill, allowing toxins and microplastics to leak out. This is one of the hidden costs of our modern ‘linear’ economy – take, make and waste. Four entrepreneurs are turning that plastic waste into value – creating jobs for both disadvantaged and skilled people, improving local environments, and helping people find a purpose. We dig into their business models and hear their top tips for circular startups

Circular Economy Podcast Episode 23 Andy Bownds Eco Brixs

Episode 23 Andy Bownds – Eco Brixs

EcoBrixs Mission is “To create green, environmentally friendly, sustainable solutions to lift people out of abject poverty in Uganda”, and it does that by giving trash – waste plastic – a value. That means anyone in the community can recycle.
Eco Brixs started out in 2017. Frustrated with the lack of waste management systems in Masaka, Andy Bownds and his team started collecting plastic in his back garden, and after collecting 2 tonnes, decided to start a simple plastic collection facility called ‘Masaka Recycling Initiative’.
They went further, creating a circular economy solution to recycle plastic which would help support the local communities and economy. They developed an innovative plastic-sand composite paver which has been proven to be stronger, lighter and more durable than concrete. Fast-forward to 2019, and Masaka Recycling Initiative has now evolved into ‘Eco Brixs’, one of the largest recycling facilities outside of Kampala.

Circular Economy Insights #16

Circular insights #16

Close the Loop | Linear risk & circularity gaps | Circularity for human development | Happy Hustle giveaway | Hot Air

What I learnt from Al Gore about Circularity

The circular economy is an essential tool in mitigating the negative impacts of the climate and ecological crisis. We in the Global North need to do more than anyone, given that we created the problem in the first place. By taking on board the principles of a circular economy, engage in conversation with those around us, lobby people in power and take circular actions in our businesses and homes. This will mean we can move away from our current linear economy as well as reducing carbon emissions which will improve prosperity, enhance the reputation of business, and create healthier lifestyles to the benefit of ourselves and our planet.

Circular Economy Podcast Episode 16 Sophie Thomas

Episode 16 – Sophie Thomas, of Thomas.Matthews ltd

Sophie is an established leader in communication and design, and in the investigation and promotion of circular economy design principles. She has been working in the fields of ethical design, behaviour change and material process through her design agency, Thomas.Matthews ltd, for nearly 20 years.
We find out how Sophie uses her experience in sustainable and ethical design to help people understand more about the circular economy. We talk about the groundbreaking Great Recovery Project, which looked at the challenges and opportunities of the CE, through the lens of design. Sophie explains the importance of thinking about the system you are designing for, not just the object or product itself.