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Circular Economy Podcast - Gene Homicki - getting more from less with MyTurn

105 Gene Homicki – getting more from less with MyTurn

We’re going to hear about some amazing software that helps with the 2nd of the 3 key circular strategies I advise people to use… getting more, from less. Finding ways to get more use out of under-utitlized objects can have big benefits, especially by reducing costs.
When we think about it, there are probably lots of things – both tools and toys – that we don’t use all day, every day. Sometimes we only use these things once or twice a year! But often, we want to be sure we can have access to that equipment, or that product, whenever we want. Those needs might be planned, say for camping equipment, or unplanned – like repair tools.
Today, we’ll hear from Gene Homicki, founder and CEO at MyTurn, a B2B platform that transforms idle equipment into value. MyTurn helps organizations to optimize asset usage, reduce waste, and generate revenue by making it easy to offer rental, lending, and product subscription services.
Gene is a serial entrepreneur and technology strategist who is dedicated to advancing the circular economy and sustainable systems. Over his career, he’s led teams delivering cutting-edge solutions for organizations like SEGA, ABC News, The Economist, and the National Science Foundation.
Gene co-founded the West Seattle Tool Library which has helped provide affordable access to thousands of people in the community. After seeing how much stuff people had in closets, garages and storage (while others had too little) and knowing that businesses, universities and governments had even more assets sitting idle, Gene founded myTurn.
MyTurn’s customers include businesses, communities, universities, and public sector organizations, and it is a for-profit public benefit corporation.
MyTurn’s platform has a wide range of features, from admin dashboards to online marketplaces, helping organizations of all shapes and sizes to identify and rent underutilized tools, equipment and other resources – either within the organisation, or by collaborating with others.
MyTurn’s customers are seeing big benefits from this circular solution, often increasing product reuse by 10 to 100 times compared to traditional ownership.

Circular Economy Podcast Episode 44 Tamsin Chislett - Onloan

Episode 44 Tamsin Chislett of Onloan

Catherine Weetman talks to Tamsin Chislett, cofounder of fashion subscription startup Onloan, which has grown strongly this year despite lockdown.
Onloan is a bit different to other UK fashion rental options because it partners directly with top contemporary fashion brands, and it focuses on ‘elevated daywear’ rather than occasion wear. Onloan is also different because it does all its garment care and logistics in-house. Onloan offers its customers a way to enjoy all the newness and variety of fast fashion, but without the waste, and with much better clothes.
We find out why fashion subscription works so well for the customer and the brands, why Onloan’s customer base doesn’t fit typical demographics, and how Tamsin convinced those first few brands to come on board.

responsible circular economy

Responsibility builds reputations

The café is an important part of the ‘social glue’ in many countries, especially those where alcohol is illegal or frowned upon. People gather to discuss the gossip – families, friends, celebrity and political happenings are discussed and even argued over, around a shared table. They may enjoy a shared experience, too, perhaps by smoking cigarettes, or in many cultures, using a hookah.
We explore some of the downsides to hookah smoking, for cafés and their customers, and find out how sustainable, circular and responsible approaches can create a better solution, helping café owners strengthen their reputations.

Circular Economy Podcast Episode 22 Bassam Huneidi The Argeileh Project

Episode 22 Bassam Huneidi – The Argeileh Project

We talk to entrepreneur and designer Bassam Huneidi, about his Argeileh Project. Bassam is a circular economy designer and strategist, and a graduate of the Royal College of Art and Imperial College London. We hear how Bassam plans to disrupt one of the biggest traditions in the Arab world with a zero waste alternative that is better for the environment, cheaper for suppliers and better for public health, while providing the same experience for the user.
The Argeileh Project (or TAP for short) is a subscription based service that argeileh cafes sign up to. In return, Bassam’s team take the café’s current stock of argeilehs and melt them down into TAP vapes. These vapes are designed on cradle to cradle principles, so they are easy to maintain, easy to upgrade and in the case where neither is possible, infinitely recyclable.

Circular Economy Podcast Episode 20 How to be a problem hunter

Episode 20 – How to be a problem-hunter

In this episode, we focus on the ‘how’ of making your business circular, looking at the different ways people were getting to grips with the problem they wanted to solve. We also get an update on the new subscription model for ApparelXchange, and get some ‘bonus’ circular economy examples from David Greenfield (aka Dr Resources of the Circular Economy Club London).
How do we find a linear problem that needs a circular economy solution? Bec Evans, author of How to Have a Happy Hustle: the complete guide to making your ideas happen” suggests starting with what’s bugging you, and become ‘avid problem collectors’. We look at how our guests in the last series hunted down their linear problems and got clear on what the customer needed – the ‘job to be done’ in ‘Lean’ terms.

Circular Economy Podcast Episode 18 - Eve Kekeh of Bundlee

Episode 18 – Eve Kekeh of Bundlee

We talk to Eve Kekeh, the founder of Bundlee, the UK’s first baby clothing rental subscription. Eve started Bundlee to give parents a sustainable alternative to buying clothes that will be outgrown very quickly. With Bundlee, parents can rent their baby’s wardrobe and swap clothes for the next size up whenever they like. Outgrown clothes are professionally cleaned before being sent to the next family. We find out how Eve researched to problems associated with babywear, uncover some surprising obstacles she had to overcome, and hear about some of the advantages of the rental and subscription business model – for the business and its customers.