Want to dig deeper into emerging trends around the circular economy? This first report from the Circular Economy Alliance’s Strategic Foresight Board unpacks 3 topics – Intelligent Decentralization; Circularity and ESG; and how Artificial Intelligence can support a circular economy.
Episode 101 seems like a good time to update my ‘what is the circular economy’ summary from Episode 1, back in 2019.
In that first episode, I outlined the 5 components in my CE Framework, one of the core themes in A CE Handbook. Those 5 components are product design, safe, sustainable materials, circular processes, recovery flows, and business models. I see these as the intervention points in value chains, the places where you can start to develop circular solutions, so you get more value from less resources, and you eliminate the concept of waste.
For businesses, it’s often easier to start with strategy, and so when I talk to organisations today, I focus on 3 simple strategies that are better for people, planet, and profit. To unpack that a bit, these strategies make positive impacts for sustainability and create more value for all your stakeholders – customers, employees, suppliers, shareholders – and, crucially, for future generations. If you like, these 3 strategies target the sweetspot between sustainability and stakeholder value.
Today, we’ll explore those strategies and unpack some of the ways they create value – financial benefits, improving resilience, reducing risk – and providing solutions your customers will love.
Catherine Weetman shares a bit of her backstory, including why she ditched her corporate career to help businesses get clear on how going circular is better for people, planet AND profit.
Today’s episode is a bit different – Peter Desmond, who has been a great mentor and supporter over the last five years, was encouraging me to tell people a bit more about me and how I came to do this – my ‘why’, if you like.
I was feeling really uncomfortable talking about my story, and then fate stepped in to lend a hand… someone I’m a big fan of – Sarah Archer – invited me to be a guest for her very popular Speaking Club Podcast.
Sarah Archer is a speaking and marketing coach, writer, comedian, performer, and ex-HR Director. This mix means she is uniquely qualified to teach us how to create content that makes our audience stop, engage and fall in love with our message.
Sarah is on a mission to show authors, experts, coaches and aspiring change makers how to create a signature talk that uses stories – in a way that aligns to your values and without losing your personality! I’m trying to make more impact with my talks, and Sarah’s been helping me out with that.
In this episode, you’ll hear Sarah’s interview with me, asking what sparked my interest, why I decided to call time on my corporate career and go all-in with helping people shift towards the beautiful, fair, regenerative future that we know is possible.
If you are a regular listener, you’ll know that every 10th episode, Catherine zooms in on one or two of the common themes from the last series of interviews. In the last series, we’ve heard from 4 businesses and 3 social enterprises, based in Australia, The Netherlands, France, Spain, the UK and the USA.
What stood out this time was how circular solutions develop as they mature – that might be evolving to improve the range of solutions, to strengthen the offer or the business model, and maybe even having to pivot when a major barrier or issue crops up. Businesses and community initiatives might also want to expand their scale, so they can make a bigger positive difference.
Every 10th episode, Catherine Weetman looks back at recent conversations and round up some of the insights we’ve heard:
The theme for this episode is turning off the tap. What do I mean by that? One of my favourite metaphors for the linear economy – our system of taking materials, making stuff, using it and then throwing it away. We’re pushing lots of resources in at one end of the pipe – but it gushes out at the end, and there are leaks all the way along the pipe with pollution going into the atmosphere, air, water and soil.
And all of that, of course, is undermining our ability to thrive on this planet.
So what can we do? We’ve got to radically rethink business as usual, to turn off that flow of resources and waste. We need to be regenerative instead of destructive and wasteful.
We need a different approach, so we have products with a life of their own, not just serving a single user. We need objects designed for reuse and resale once someone no longer needs them, or objects available in multi user systems with customers sharing or renting when needed.
In this episode, we unpack this to understand how it works, and why it helps to separate the benefits of products and services from their cost to the global commons.
Thinking differently | Greenwashing | Economics of Biodiversity | Circularity along the value chain | Sustainability benchmarking | Action before profits | New community
In this season, we’ve featured another 9 amazing, talented people, helping to make the circular economy happen. Our guests have been from the USA, Chile, Ghana, Spain and the UK.
We’ve heard valuable insights, shared by people working in startups, in well-established companies, and working to support those with new ideas, or to make existing businesses more circular. And yet again, I’m struggling to fit all the brilliant tips and lessons learned into this round-up episode.
A recurring theme was the advice to use different ways of thinking. You can link up with people from outside your organisation, you can use different design perspectives, like biomimicry, lean innovation or systems thinking, and you can develop your own process to help you think about the complete cycle, as we’ll hear later.
Regeneration trajectory | Good, bad, ugly | Fallacious arguments | Confusion to clarity | Changing markets and mindsets | Camira Fabrics | Naked Innovations
Eco Brixs | lessons from social entrepreneurs in Africa | 30 under 30 | Don’t try to fix the problem
Episode 10 is our first circular economy highlights compilation! Perfect listening to spark your ideas for building a better business in 2020. This would be a GREAT episode to share with someone new to the podcast, or new to the circular economy.