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Artwork for Circular Economy Podcast episode 135 with Tuomo Laine

135 Tuomo Laine: unlocking circular business models

Tuomo Laine is the CEO and co-founder of Twice Commerce, which provides software to help its clients unlock a range of circular business models.
Tuomo is known for being straightforward and action-oriented, and for his dedication to using entrepreneurship for societal good. He is a member of the Unreasonable Group Fellowship, and is occasionally invited to lecture at Aalto University, to share his venture building experiences.
Twice Commerce’s mission is to uncouple economic growth from the extraction of new materials, and it helps a broad spectrum of clients, from large retailers to individual sellers.
The platform aims to enhance the value of any kind of object – by extending product lifecycles, unlocking more usage and sales from each item, conserving resources, improving value chain gross margin and reducing the need for new manufacturing. This is all about creating more value through circularity, not finding ways to reduce quality or reduce the pay for workers.
Twice Commerce’s clients include Decathlon, Rab Outdoors, Intersport, Motonet and many others, covering clothing, outdoor equipment, tools and much more, and by enabling improvements to the bottom line, Twice Commerce helps clients align profitability with environmental stewardship.
Tuomo and his colleagues are getting to the crux of how to redesign the typical one-way commerce software to facilitate circular solutions and to address the elements that are adding cost, complexity or dysfunctionality.
This is all about unlocking productivity – not just labour productivity, but thinking about how to leverage more value from the inputs you’ve invested in every unit that comes off the production line.

Circular Economy Podcast Episode 34 Noreen Kam and Michael Brown of LUP Global

Episode 34 – Noreen Kam and Michael Brown of LUP Global

Catherine Weetman talks to Noreen Kam and Michael Brown about the circular asset management solution they’ve developed for LUP Global’s customers.
We hear about the opportunities for companies to reduce their capex, improve the performance and lifetime cost of equipment, and to recover value from the equipment at the end of its service period. Michael explains how this approach is normal in the airline industry, where often the airline doesn’t own anything – the plane, the engines, even the seats. Everything is owned, provided and maintained by the suppliers – you may have heard of the Rolls Royce example, selling power by the hour so you purchase the performance of the engine, instead of buying the engine itself.
Noreen and Michael realised that many other industry sectors don’t use these approaches, and so they are helping companies benefit from circular asset management, starting with laboratory equipment.

Why reuse is #1 tool in circular economy toolkit

The circular economy’s ‘inner loop’ – reuse, reselling and sharing – forms the core of winning circular strategies. We explore examples of each, look at why you might be missing some of the benefits, and remind ourselves why recycling should be a lower priority.

The bottom line is this: if you aren’t working out how to tighten the loop in your business ecosystem, with strategies to reuse, resell and share, then you’re missing out on the biggest wins.
Even worse, you’re leaving value on the table for your competitors.