Responsibility builds reputations
The café is an important part of the ‘social glue’ in many countries, especially those where alcohol is illegal or frowned upon. People gather to discuss the gossip – families, friends, celebrity and political happenings are discussed and even argued over, around a shared table. They may enjoy a shared experience, too, perhaps by smoking cigarettes, or in many cultures, using a hookah.
We explore some of the downsides to hookah smoking, for cafés and their customers, and find out how sustainable, circular and responsible approaches can create a better solution, helping café owners strengthen their reputations.