Beyond circular business should be FAIR
Sustainability and circularity isn’t enough, when we’re starting from here. We’ve already over-exploited natural resources, exhausted and destroyed land, forests, oceans and rivers, and created waste and pollution that is breaching our planetary boundaries.
We need to go beyond circular, and we need to make sure businesses meet the ethical standards that people expect. That means providing good jobs, supporting nature and communities, using safe materials and processes (at every stage from farming and extraction through to use and end-of-use).
So over the last couple of years, we’ve been thinking about how to sum this up – our manifesto, if you like – and we’ve decided to sum it up with an acronym: FAIR