Circular Insights #36 – quality, not quantity
Circular business ‘sprint’ beta |Circular rebound – good or bad? | Less is More | Financing Net Zero | Circular and Future Fit| Podcasts 66 and 67
Circular business ‘sprint’ beta |Circular rebound – good or bad? | Less is More | Financing Net Zero | Circular and Future Fit| Podcasts 66 and 67
Megan O’Connor is co-founder and CEO of Nth Cycle, a metal processing company that has developed technology to enable a clean, domestic, and streamlined supply of critical minerals for the clean energy transition.
Megan tells us how she came up with the idea for using electro-extraction, a technology developed by her co-founder for a completely different application, and how she then pivoted the entire focus of her PhD to develop this.
Unpacking the tricky topic of ‘circular economy rebound’: when circular solutions end up causing MORE production and consumption, not less. But is it always a problem? I suggest that some forms of circular economy rebound could be a good outcome for people and planet. I bring in research on rebound, and highlight examples of rebound for clothing, mobility, and smartphones.
Alyssa Couture is the author of Healthy Fashion: The Deeper Truths. Alyssa’s book is all about fashion for mental health, physical health, spiritual health, and energetic health.
Alyssa brings a radical new perspective to fashion, looking at everything from the textiles and dyes we use, to how our clothes can improve our mental and physical health. Alyssa’s work shows how all of this is connected to our environment and improving sustainability.
We’ll start by asking Alyssa to share some of her research on textiles and dyes, and then discuss a few of the insights from her book, including what ‘unhealthy fashion’ is, and how fashion can evolve to be circular and healthier for us, and our living planet.
The UK’s first shared wardrobe for kids – Charlotte Morley founded thelittleloop to offer a solution to clothing waste with convenience, choice, quality and value. Charlotte grew up being an advocate for sustainability, and found becoming a parent was a watershed moment. But, when it came to dressing her children she couldn’t find a satisfactory solution to the waste that rapidly-growing mini-humans create. Hand-me-downs were haphazard and offered no choice. Buying new then trying peer-to-peer resale was incredibly time consuming and didn’t recover much of the original cost. Charlotte was intrigued by how to incentivise children’s clothing brands to create garments that would last. Shocked by the problems of under-used clothing and frustrated by the lack of convenient solutions, she decided to solve the problem by working with children’s clothing brands to create a rental service, thelittleloop, offering a solution to clothing waste with convenience, choice, quality and value. The little loop works hand in hand with brands, who take a share of the rental revenue, sharing responsibility for the lifespan of the garments, and receiving data to help improve their production standards. Charlotte’s business is already winning awards, including from Marie Claire and Junior magazine, and was featured in the Guardian last month.
Circular – but false – solutions | Rental – misguided research? | Zero waste – a misguided aim? | COP26 events | CXO Magazine sustainability issue | Podcast
Does the circular economy support sustainability? This two-part series begins by unpacking the root causes of the ‘wicked problems’ causing our sustainability crises, and then calls out some of the false solutions emerging from businesses around the world.
Pierre-Emmanuel Saint-Esprit is the co-founder of ZACK, France’s leading company enabling the second life of electronic products, through recycling, repair, resale and donation. Last year, the TECH FOR GOOD report by the Presidency of the French Republic named ZACK as one of the top 3 French circular companies.
Pierre-Emmanuel explains how his MBA in entrepreneurship at Berkeley, California, helped him create a business to fight climate change, and reduce our pressure on natural resources. We find out how ZACK creates social value too, helping people build the skills and confidence to secure employment.
As the account manager for the Upcyclecentrum in Almere, in the Netherlands, Hede Razoky has a strong focus on creative entrepreneurship and making connections, for a shared goal of a ‘world without waste’.
The Upcyclecentrum has three elements: [1] it’s a recycling centre for local citizens, [2] it has an ‘experience room’ made from upcycled materials, for use by local businesses and community groups, and [thirdly] it has a brilliant entrepreneur incubation programme… providing facilities, materials and other support to artisan businesses that turn local waste materials into desirable, high-value products.
Circular for the SDGs | Wilful Blindness | Climatarians | COP26 events | UN circular economy course | Our team | Knowledge Hub | Podcast