Circular Insights #37 – how to succeed with new ideas
Increase your success with new ideas | The Secret Life of Stuff | Circular business ‘sprint’ beta | BlackRock’s Circular Economy Fund | Seth Godin on recycling | Podcast 68 with Kresse Wesling
Increase your success with new ideas | The Secret Life of Stuff | Circular business ‘sprint’ beta | BlackRock’s Circular Economy Fund | Seth Godin on recycling | Podcast 68 with Kresse Wesling
Kresse Wesling, CBE, is a multi-award winning environmental entrepreneur. After first meeting the London Fire Brigade in 2005, Kresse launched Elvis & Kresse, which rescues and transforms decommissioned fire hose into innovative lifestyle products and returns 50% of profits to the Fire Fighters Charity.The company now collects 12 different waste streams and has several charitable partnerships and collaborations across a number of industry sectors.
Since 2005 Elvis & Kresse has transformed waste materials into luxury lifestyle accessories. The company started by turning decommissioned fire-hoses into hand bags, wallets, belts and luggage. In 2017 it enhanced its production by teaming up with the Burberry Foundation, an independent charity set up by the Burberry Group plc, to use Burberry’s leather off-cuts. Elvis & Kresse also use reclaimed material such as tea and coffee sacks, printing blankets and military grade parachute silk for its products and packaging.
Circular business ‘sprint’ beta |Circular rebound – good or bad? | Less is More | Financing Net Zero | Circular and Future Fit| Podcasts 66 and 67
Megan O’Connor is co-founder and CEO of Nth Cycle, a metal processing company that has developed technology to enable a clean, domestic, and streamlined supply of critical minerals for the clean energy transition.
Megan tells us how she came up with the idea for using electro-extraction, a technology developed by her co-founder for a completely different application, and how she then pivoted the entire focus of her PhD to develop this.
Unpacking the tricky topic of ‘circular economy rebound’: when circular solutions end up causing MORE production and consumption, not less. But is it always a problem? I suggest that some forms of circular economy rebound could be a good outcome for people and planet. I bring in research on rebound, and highlight examples of rebound for clothing, mobility, and smartphones.
Alyssa Couture is the author of Healthy Fashion: The Deeper Truths. Alyssa’s book is all about fashion for mental health, physical health, spiritual health, and energetic health.
Alyssa brings a radical new perspective to fashion, looking at everything from the textiles and dyes we use, to how our clothes can improve our mental and physical health. Alyssa’s work shows how all of this is connected to our environment and improving sustainability.
We’ll start by asking Alyssa to share some of her research on textiles and dyes, and then discuss a few of the insights from her book, including what ‘unhealthy fashion’ is, and how fashion can evolve to be circular and healthier for us, and our living planet.
The UK’s first shared wardrobe for kids – Charlotte Morley founded thelittleloop to offer a solution to clothing waste with convenience, choice, quality and value. Charlotte grew up being an advocate for sustainability, and found becoming a parent was a watershed moment. But, when it came to dressing her children she couldn’t find a satisfactory solution to the waste that rapidly-growing mini-humans create. Hand-me-downs were haphazard and offered no choice. Buying new then trying peer-to-peer resale was incredibly time consuming and didn’t recover much of the original cost. Charlotte was intrigued by how to incentivise children’s clothing brands to create garments that would last. Shocked by the problems of under-used clothing and frustrated by the lack of convenient solutions, she decided to solve the problem by working with children’s clothing brands to create a rental service, thelittleloop, offering a solution to clothing waste with convenience, choice, quality and value. The little loop works hand in hand with brands, who take a share of the rental revenue, sharing responsibility for the lifespan of the garments, and receiving data to help improve their production standards. Charlotte’s business is already winning awards, including from Marie Claire and Junior magazine, and was featured in the Guardian last month.
Circular – but false – solutions | Rental – misguided research? | Zero waste – a misguided aim? | COP26 events | CXO Magazine sustainability issue | Podcast
Does the circular economy support sustainability? This two-part series begins by unpacking the root causes of the ‘wicked problems’ causing our sustainability crises, and then calls out some of the false solutions emerging from businesses around the world.