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Catherine Weetman

Catherine Weetman MSc FCILT FRSA - Director, Rethink Global Catherine gives talks, workshops and advice on the circular economy and sustainability. Her award-winning book, A Circular Economy Handbook for Business and Supply Chains, published by Kogan Page, includes wide-ranging examples and practical tips. Catherine has over 25 years' experience in contract logistics, manufacturing, retail and supply chain consultancy, and her career spans food, fashion and logistics, including Tesco, Kellogg's and DHL Supply Chain. She is a Visiting Fellow at the University of Huddersfield, and a Mentor and Regional Organiser for the Circular Economy Club

Circular Economy Podcast - episode 101 Circular is better for people, planet and profit!

101 Circular is better for people, planet and profit!

Episode 101 seems like a good time to update my ‘what is the circular economy’ summary from Episode 1, back in 2019.
In that first episode, I outlined the 5 components in my CE Framework, one of the core themes in A CE Handbook. Those 5 components are product design, safe, sustainable materials, circular processes, recovery flows, and business models. I see these as the intervention points in value chains, the places where you can start to develop circular solutions, so you get more value from less resources, and you eliminate the concept of waste.
For businesses, it’s often easier to start with strategy, and so when I talk to organisations today, I focus on 3 simple strategies that are better for people, planet, and profit. To unpack that a bit, these strategies make positive impacts for sustainability and create more value for all your stakeholders – customers, employees, suppliers, shareholders – and, crucially, for future generations. If you like, these 3 strategies target the sweetspot between sustainability and stakeholder value.
Today, we’ll explore those strategies and unpack some of the ways they create value – financial benefits, improving resilience, reducing risk – and providing solutions your customers will love.

Circular Economy Podcast Episode 100 Catherine Weetman You're never too old to be bold!

100 Catherine Weetman – never too old to be bold

Catherine Weetman shares a bit of her backstory, including why she ditched her corporate career to help businesses get clear on how going circular is better for people, planet AND profit.

Today’s episode is a bit different – Peter Desmond, who has been a great mentor and supporter over the last five years, was encouraging me to tell people a bit more about me and how I came to do this – my ‘why’, if you like.

I was feeling really uncomfortable talking about my story, and then fate stepped in to lend a hand… someone I’m a big fan of – Sarah Archer – invited me to be a guest for her very popular Speaking Club Podcast.

Sarah Archer is a speaking and marketing coach, writer, comedian, performer, and ex-HR Director. This mix means she is uniquely qualified to teach us how to create content that makes our audience stop, engage and fall in love with our message.

Sarah is on a mission to show authors, experts, coaches and aspiring change makers how to create a signature talk that uses stories – in a way that aligns to your values and without losing your personality! I’m trying to make more impact with my talks, and Sarah’s been helping me out with that.

In this episode, you’ll hear Sarah’s interview with me, asking what sparked my interest, why I decided to call time on my corporate career and go all-in with helping people shift towards the beautiful, fair, regenerative future that we know is possible.

Circular Economy Podcast Ep99 Ben Jeffreys - clean, low-carbon cooking for all

99 Ben Jeffreys – clean, low-carbon, circular cooking for all

Ben Jeffreys, co-founder of ATEC, is a multi award-winning social entrepreneur making better things happen. Right now, he’s focused on decarbonising cooking 🍳, which is a leading cause of illness and death for women and children,
The WHO says around a third of the global population cook using open fires or inefficient stoves fuelled by kerosene, biomass (wood, animal dung and crop waste) and coal. That generates harmful household air pollution 🤒, and inhaling those toxic fumes kills more people than malaria, and creates emissions, in the form of black carbon. The IPCC says that replacing these with clean stoves could save between 0.6 and 2.4 gigatonnes of carbon dioxide equivalent each year.
Ben and the ATEC team first got clear on the root cause of the key problems with existing biodigesters, in particular for regions like Cambodia, that are prone to annual floods. ATEC looked at how nature🌱 already solves this, and used that to create a ground-breaking biodigester design. Ben explains how ATEC has come up with other innovations, including using the IoT, to make the solution more affordable and circular, with potential for carbon credits.
We’ll hear about the many benefits for farmers and local households, how to design for unintended uses of manure, the role of methane in the environment, and some of the challenges of social media and social enterprise.
Before ATEC, Ben Jeffreys held leadership positions in strategy and growth with the likes of Oxfam, School for Social Entrepreneurs, and Westfield.
Ben describes his approach as unashamedly impatient and bold, and he believes that modern, decarbonised cooking can be a reality for a further 4 billion people by 2030. To Ben, this is not pipe-dream, but a technically solvable problem through disruptive technology, financial innovation, carbon markets and eCommerce. As well as being a trailblazer in his field, Ben is a family man, and puts purpose first, taking a big leap in 2015 when moving his young family to Cambodia to found the business.

Circular Economy Podcast Software as a circular enabler

98 Barry O’Kane – Software as a circular enabler

It’s episode 98, and Catherine Weetman is talking to Barry O’Kane about software, one of the key enablers for circular economy solutions.
Barry O’Kane founded HappyPorch, a software engineering specialist and consultancy (and now a certified B Corp) in 2015, and I met Barry a few years ago when he asked me to help him find examples of software that was supporting circular economy strategies. Barry interviewed a few of those companies for Happy Porch Radio, and has featured many more software-related circular businesses on his podcast.
Today, Barry and I discuss the trends that he’s seeing, as businesses and developers start to build software solutions to support circular economy business models and recovery systems. Barry explains the importance of context-specific solutions, and outlines some of the software related barriers that are making it difficult for bigger businesses to adopt circular systems and processes.
He also explains how software can help you get a much better understanding of the current system, and what the possibilities might be.
We talk about the potential uses of Artificial Intelligence and Machine Learning, including visual Machine Learning, and about blockchain, and Barry shares his lessons learned from seeing businesses trying to get started with circular solutions.
Barry talks about infrastructure software, which in this context means software to help business organizations perform basic tasks such as business transactions, supply chain management, workforce management and other internal services and processes.

Circular Economy Podcast 97 Alice Mah - Unpicking plastic propaganda

97 Alice Mah – unpicking plastics propaganda

IT’S EPISODE 97, and today we’ll be talking about plastics, a familiar circular economy topic, from someone with a someone with a less familiar background… Alice Mah is Professor of Sociology at the University of Warwick, in the UK, and she’ll help us unpick the propaganda about plastics and their role in a circular economy
I came across Alice’s work when IEMA’s Transform magazine interviewed her about her latest book, Plastic Unlimited: How Corporations are Fuelling the Ecological Crisis and What We Can Do About It. I’m a member of IEMA, which is the Institute of Environmental Management and Assessment. Alice unpacked some of the ways the plastics industry is trying to improve our perception of plastics, including how it tries to reframe the circular economy as a recycling issue. She highlighted other worrying aspects of how the petrochemicals industry is operating, and we’ll hear some of those.
Spookily, a few weeks later, on the same day I’d emailed Alice to invite her on, I was in the kitchen half-listening to BBC Radio 4’s sociology programme, Thinking Allowed, and up popped Alice, being interviewed about the ways the plastic industry uses its corporate power to influence our thinking around plastics.
Alice Mah holds a PhD in Sociology from the London School of Economics and was Principal Investigator of the large-scale European Research Council project “Toxic Expertise: Environmental Justice and the Global Petrochemical Industry” from 2015-2020. Her research focuses on environmental justice, corporate power, and the politics of green industrial transformations. Her next book the is Petrochemical Planet: Multiscalar Battles of Industrial Transformation.
In today’s conversation, I’ve asked Alice to help bust some myths around plastics and their potential role in a circular economy…
Myth #1 Plastics can support a Net Zero economy
Myth #2 Plastics are safe – in other words, it’s wrong to link plastics to health issues
Myth #3 Plastics are essential for our quality of life
Myth #4 Exporting plastic waste to low-income countries helps the country, and/or the local people, create value from that plastic
Myth #5 Plastic recycling can play an important role in the circular economy.