Ikigai for business: a purpose beyond profit
Ikigai is a Japanese philosophy dating back three millennia, and translates as a ‘reason for being’. It helps people get clear on their purpose in life, leading to wellbeing and satisfaction. As companies begin to emerge from the Coronavirus lockdown and rebuild more resilient, sustainable businesses, we look at how to use ikigai principles to clarify and realign business purpose for people, planet and profit.