Circular Insights #34 – Be the change for COP26
Circular for the SDGs | Wilful Blindness | Climatarians | COP26 events | UN circular economy course | Our team | Knowledge Hub | Podcast
Catherine Weetman
Catherine Weetman MSc FCILT FRSA - Director, Rethink Global Catherine gives talks, workshops and advice on the circular economy and sustainability. Her award-winning book, A Circular Economy Handbook for Business and Supply Chains, published by Kogan Page, includes wide-ranging examples and practical tips. Catherine has over 25 years' experience in contract logistics, manufacturing, retail and supply chain consultancy, and her career spans food, fashion and logistics, including Tesco, Kellogg's and DHL Supply Chain. She is a Visiting Fellow at the University of Huddersfield, and a Mentor and Regional Organiser for the Circular Economy Club
The best way to support the SDGs? Go circular!
If you’re familiar with the United Nations Sustainable Development Goals (SDGs), you’ll know they create a ‘shared blueprint for peace and prosperity for people and the planet, now and into the future.’ They are ‘an urgent call for action by all countries – in a global partnership.’
The 17 goals tackle the critical global issues facing all of us. They aim to end poverty and deprivation, underpinning this with ‘strategies that improve health and education, reduce inequality, and spur economic growth – all while tackling climate change and working to preserve our oceans and forests.’
We show how the circular economy is a great way to strengthen your business and make a significant impact on the SDGs.
Episode 62 Malin Orebäck – Circular Design at McKinsey
Malin Orebäck is leading McKinsey Design’s work in sustainability and circular economy. McKinsey Design is one of the world’s leading design agencies, and Malin shares a wide range of insights and gives us a masterclass introduction to circular design for products and services. Malin explains how she helps her clients get started with circular, and overcome linear ‘lock-in’.
Episode 61 Astrid Wynne – IT Sustainability expert
Astrid Wynne is the Sustainability Lead at Techbuyer, a global sustainable IT solutions provider, which specialises in product life extension. She is also head of partnerships at Interact, a software tool that optimises energy and carbon usage of servers.
Astrid has co-authored a number of academic papers including ‘Optimizing server refresh cycles: The case for circular economy with an aging Moore’s Law’, which looked at how past generations of IT can provide a net positive on use-phase energy, economic benefit and retaining precious materials.
She is a board member at the Free ICT Europe Foundation, chair of the Sustainability Special Interest Group at the Data Centre Alliance and represents Techbuyer on the Interreg-funded research project CEDaCI, and we hear about some of the work at these collaborative and open-data projects.
This episode follows up on a previous conversation with Techbuyer, and digs into some of the perceptions around refurbished and remanufactured tech hardware, including reliability and performance. We hear how a remanufacturered server is able to outperform a latest generation machine, and why they are at least as reliable as new machines, too.
Episode 60 Turning off the tap
Every 10th episode, Catherine Weetman looks back at recent conversations and round up some of the insights we’ve heard:
The theme for this episode is turning off the tap. What do I mean by that? One of my favourite metaphors for the linear economy – our system of taking materials, making stuff, using it and then throwing it away. We’re pushing lots of resources in at one end of the pipe – but it gushes out at the end, and there are leaks all the way along the pipe with pollution going into the atmosphere, air, water and soil.
And all of that, of course, is undermining our ability to thrive on this planet.
So what can we do? We’ve got to radically rethink business as usual, to turn off that flow of resources and waste. We need to be regenerative instead of destructive and wasteful.
We need a different approach, so we have products with a life of their own, not just serving a single user. We need objects designed for reuse and resale once someone no longer needs them, or objects available in multi user systems with customers sharing or renting when needed.
In this episode, we unpack this to understand how it works, and why it helps to separate the benefits of products and services from their cost to the global commons.
Episode 59 – Rae Stanton of Lush
Rae Stanton is the Earthcare Retail Lead for Lush Cosmetics UK and Ireland, using Permaculture principles to provide environmental best practice insight and guidance on packaging, sourcing regenerative ingredients and much more.
We find out how Lush embeds Permaculture and regenerative agriculture approaches into its business practices, and why Lush realised it needed to ‘own the packaging solution’ instead of relying on municipal recycling collections. Rae explains how Lush engaged its customers in designing ‘bring-back’ solutions, including asking them how much the reward should be.
Episode 58 Elis Joudalova – OLIO
We talk to Elis Joudalova about OLIO, the #1 sharing app. OLIO connects neighbours with each other and with local businesses so surplus food can be shared, not thrown away. This could be food nearing its sell-by date in local stores, spare home-grown vegetables, bread from your baker, or the groceries in your fridge when you go away. OLIO can also be used for non-food household items.
Elis looks after Market Growth & Partnerships for OLIO, and has kickstarted, grown and managed strong food sharing communities in Jersey, Guernsey and Stockholm. Elis is a sustainability, food waste and circular economy change-maker with a contagious passion for food, environment, community empowerment and systems thinking. She loves inspiring and empowering people and businesses to make a change, focuses on the long term vision and has . a unique entrepreneurial approach to solving problems.
Episode 57 Helen Burdett – World Economic Forum
Helen Burdett leads the World Economic Forum’s work on circular economy innovation, including its flagship initiative, Scale360°, and its work on Circular Trailblazers.
The Scale360° program advances innovation ecosystems for environmental and economic impact with scalable, locally-led innovation support delivered through private-public partnerships–all connected through a global digital community.
Circular Trailblazers are the subject of a new report from the World Economic Forum and impact organization ScaleUpNation. The special study was conducted to better understand innovators within the circular economy given the major opportunities they offer, for both job creation and economic development.
Episode 56 Laura Meijering – Unravelau
Laura Meijering, a designer, fashion lover and entrepreneur from The Netherlands. While studying, Laura watched the True Cost documentary – something inside her snapped and she realised she wanted to be part of a better fashion system. Laura founded Unravelau in 2017, to unravel the threads of fashion and keep only the good parts. She wants to pioneer a new way of designing the clothes we wear. As Laura says, unravelling the fashion industry is a big job, and so Unravelau starts by cutting the crap and spreading awareness of the impact we have on the planet. Unravelau uses only organic and second-hand materials, and produces for customer commissions, so there is no dead stock.
Episode 55 Anthony Burns – ACS
We meet Anthony Burns, Chief Operating Officer of ACS in Scotland. ACS started out as a formal-wear hire business, and is now an internationally recognised and award-winning circular fashion enterprise with clothes rental offerings for woman, men, children and babies. It is now working with a wide range of fashion brands, acting as their Circular Service Provider. We find out how the business has evolved, its progress towards B- Corp status, and about some of its innovations in packaging and garment cleaning. We also hear what ACS is doing to be a good neighbour in its local community.