153 Anette Timmer of DESSO: the beauty of circularity

Guest bio

Anette Timmer, Marketing Director Workplace & Hospitality for Tarkett EMEA

Anette began her journey with DESSO almost 18 years ago, and has played a central role in the business’ transition to a circular economy model, through product innovation, marketing and communications.

Within her role, Anette helps to bridge the gap between the vision and execution of Tarkett’s circular transformation, using marketing and communications to educate audiences about circularity; develop stakeholder trust and transparency; inspire behaviour change among customers; and build advocacy and momentum across the wider industry.

Anette is a strong advocate for radical cross-industry collaboration, where businesses habitually work together to share experiences, close material loops and create systems that enable products, materials and energy to circulate efficiently across sectors.

A Danish native, Anette has lived and worked in the Netherlands and in the UK. Before joining Tarkett, she gained international business experience in Product Marketing and Communications with Trelleborg Group, General Electric and Armstrong World Industries.

DESSO by Tarkett is a leading global carpet brand, with a long-held belief in designing with people and planet in mind. 

More than a decade ago, DESSO made a bold commitment to place circularity at the core of its ambitions. Moving away from the carpet industry’s standard take-make-waste model towards a closed-loop system has involved a total change of mindset within the business, alongside an ambitious strategy with challenging milestones.

DESSO calls its commitment the Beauty of Circularity, and it drives the business to do more with less at every stage – designing products to live multiple lives; developing innovative materials that are made to be remade; and building systems to return flooring at end of life to complete the circular journey. 

For DESSO, circularity is a continuous journey. Continuously improving materials, nurturing collaboration and creating products that reduce environmental impact. Closing the loop, day after day.